Digital marketing introduction & Market Research
a) Introduction to Digital Marketing, b) How to structure your marketing plan, c) How to segment your audience, d) How to segment your channels
Sales funnel and competitor analysis
a) Pixel connect, b) Targeting, c) Business analysis, d) Determine competitor types, e) Profile your competitors' target customers, f) Use a framework for analysis
Preparing website: WordPress website designing & planning
a) Wordpress, b) Preparing business email, c) Add domain email to Gmail, d)
Activate free SSL certificate,
e) Verify WHOIS information, f) HTML vs WordPress, g) Free vs paid WordPress, h)
Choosing domain & hosting plans, i) Installing WordPress from cPanel, j) Creating a website on Google Sites, k) WordPress: CMS framework, l) Creating blogs, m) Creating webpages, n) Creating menus, o) Using page builders, p) Using plugins, q) Templates
Themes – Free & Paid
Search Engine Optimization (SEO)
a) How to SEO optimise your homepage, b) Keyword Research, c) On page SEO & Off Page SEO: technical SEO,
d) Link building, e) How to add Website to Google, f) Search console, g) Improving website performance & speed, h) Taking Google Mobile Friendly Test, i) Keyword research: steps & strategy, j) Brainstorm 1000's of keyword ideas, k) Narrowing down keyword list, l) Assessing keyword competition & choose, m) Target keywords, n) Writing title tags, o) How to Skyrocket Click through Rate with Meta Descriptions, p) Appearing in the Google Image Search Results, q)
Copy optimization: headings tags, outgoing & internal Links etc. r) Types of backlinks that really matter, s) How to maximize links for SEO campaigns, t) Creating content that generates links & social shares on Autopilot, u) Leveraging authority websites and Top of the Search Results, v)
The Poster Boy Formula
Meta ads/ Social media marketing
a) Facebook, b) Twitter/X, c) Quora, d) Instagram, e) Pinterest marketing
Google ads marketing fundamentals
a) Youtube, b) Web ads, c) Linkedin Ads, d) Google Adwords, e) Basic live campaign setup
Lead Generation
a) Basics of lead, b) Qualification stages from lead generation to sales, c) Lead magnet to attract leads,
d) Organic & free methods to generate leads, e) Paid tools but no need to spend on ads. f) Paid advertisement options.
Online Reputation Management
a) What is ORM, b) Why ORM, c) Importance of reviews, d) Post Web 2.0, e) Tools for ORM monitoring, f) Handling negative reviews, g) Case studies, h) ORM Strategies, i) ORM Assignment
Web analytics and remarketing
a) Data reading, b) Basics of remarketing, c) Creating a remarketing list, d) Creating remarketing lists on Google Ads, e) Using Google Ads tag and on Facebook using their Facebook Pixel code, f) Creating and integrating Google Analytics account, g)
Accounts, properties & views, h) User Management: account level, property level & view level rights, i) Google analytics demo account, j) Dimensions, metrics, sessions & cookies, k) Google merchandise store analytics, l) Navigating reports, m) Real-time reports, n) Audience reports – demographics, interests, behavior, technology, o) Acquisition reports – channels & mediums, p) Conversion reports
adding segments, q)
Views & filters
using “Ask Analytics Intelligence”, r)
Creating custom dashboards, s) Campaign tagging, t) Custom Alerts, u)
Filtering Bots, v) Google Analytics Exam, v) Body Text content tips
Content marketing
a) How to be viral with content, b) Advantage of blogging, c) Generating more shares and engagements, d) Content bucketing, e) Creating a social media content calendar for a brand, f)
Content marketing tools, g)
Guest blogging, h) Content writers & influencers, i)
Plagiarism checkers and article spinners, j)
Writing great titles
k) Buyer’s Persona: to identify ideal visitor, l)
How to get content ideas, m)
Landing page case studies, n) Trending content Research Tools, o) Keyword considerations, p) Video categorization & tagging, q)
Channel description, r)
video description, s)
Creating the perfect thumbnail
Video marketing
a) Developing a video marketing Strategy, b) Distributing marketing videos, c) Video marketing reporting
Server tracking & Marketplace
a) Understanding Web & Digital Analytics, b) Facebook Conversion API & Server-side Tracking, c) Fiverr
E-mail marketing
Email Marketing Concept
Lead Collection
Segmentation Strategy
Email Campaign Setup
Email Marketing Best Practices
Building Email Lists
The Buy Method
The Extract Method
The Ask Method
Integrating Pop-Ups
Creating Mailchimp Account
Using Mailchimp
Creating / Importing Audience Lists
Emailing Templates
Creating Email Campaigns
Integrating Mailchimp on websites
Mastering Mobile Marketing
The Mobile Revolution
Mobile Marketing Statistics
Mobile Friendly Websites
Types of SMS Campaigns
Running an SMS Campaign
Opt-ins & Opt-out Options
SMS Templates
Location Based Services Apps
Introduction to QR Codes
Using & Generating QR Codes
Mastering Search Engine Marketing (SEM / PPC)
a) Introduction to Search Engine, b) Marketing
Concept of PPC, c) SEO vs SEM, d) Myths & Reality of PPC, e) Creating Google Ads Account, f) Keyword Research & Planning Tools, g)
Competition Analysis, h) Google Ad Formats, i)
Campaigns & Ad groups, j) PPC Terms – Types of Google, k) Networks, CPC, Bidding, CTR, l) Keyword Match Types, m) Quality Score Factors, n) Creating Amazing Landing Pages, o) Creating Ad Copy
Device Bidding, Frequency Capping & Other, p) Basic Google Ads Search Campaign, q) Detailed Targeting with Placements, r) Lead Generation Campaigns
Retargeting
