20 participants can join this course.

20 Reviews

Duration

16 Hours

Lectures

8

Projects

1

Master Digital Customer Relationship Management: Build Trust, Drive Loyalty

Mastering Digital Customer Relationship Management 1

COMPLETED

Training Start Date 09 Nov 2025      End Date    02 Dec 2025

Course Overview

In today’s digital age, customer relationships are at the heart of every successful business. Mastering Digital Customer Relationship Management (CRM) is a transformative course designed to help professionals build and maintain meaningful customer connections using advanced digital tools and strategies.

This course dives deep into the principles of CRM, offering practical insights into how businesses can leverage technology to enhance customer experiences, improve retention, and drive long-term loyalty. Whether you're new to CRM or looking to refine your existing skills, this course provides the roadmap to mastering digital customer engagement in a fast-paced world.

Class Schedule

Sunday and Tuesday

Class Time

8:00 PM to 10:00 PM

Course Fee

৳ 5000
Registration Closed

Further communication.

[email protected]

+8809610961961

Course Curriculum

  • Introduction to CRM
  • CRM Strategies and Methodologies
  • Technology in Online CRM
  • Data-Driven Decision Making
  • Managing Customer Interactions
  • Ethical Considerations in Online CRM
  • Case Studies and Best Practices
  • Final Project

    • Instructor Profile

    Course Content

    Introduction to CRM

    • Definition and importance of CRM • Evolution of CRM in the digital age • Benefits and challenges of online CRM

    CRM Strategies and Methodologies

    • Customer segmentation and targeting • Relationship marketing vs. transactional marketing • Building customer loyalty through CRM

    Technology in Online CRM

    • Overview of CRM software and tools • Customer data management and analysis • Automation and personalization in online CRM

    Data-Driven Decision Making

    • Collecting and interpreting customer data • Key performance indicators (KPIs) in CRM • Utilizing data analytics for actionable insights

    Managing Customer Interactions

    • Multi-channel communication in online CRM • Social media management and online reputation • Handling customer feedback and complaints effectively

    Ethical Considerations in Online CRM

    • Privacy concerns and data protection regulations • Transparency and consent in customer data usage • Maintaining trust and credibility in online relationships

    Case Studies and Best Practices

    • Real-world examples of successful online CRM implementations • Analyzing case studies to identify best practices • Developing a comprehensive online CRM strategy

    Final Project

    • Students will apply their knowledge to develop a CRM strategy for a fictional online business. • Presentations and peer feedback on final projects.

    Pre-Requisites

  • Marketing and sales professionals aiming to enhance customer engagement.
  • Business owners looking to build stronger relationships with their customers.
  • Customer service managers seeking to optimize operations.
  • Students and professionals interested in digital customer management.

    • Learning Outcomes

    1. To introduce the concept of CRM and its significance in online businesses.
    2. To familiarize students with various CRM strategies and methodologies.
    3. To explore the role of technology in online CRM, including CRM software and analytics.
    4. To understand the importance of data-driven decision-making in CRM.
    5. To examine best practices for managing customer interactions across digital channels.
    6. To discuss the ethical considerations and privacy issues related to online CRM.
    7. To enable students to develop effective CRM strategies tailored to online businesses.

    Benefits

    With a blend of theory and hands-on learning, Mastering Digital CRM equips you with actionable strategies and technical know-how to excel in managing customer relationships. By the end of the course, you’ll have the skills to foster meaningful connections, improve customer satisfaction, and contribute to your organization’s growth.

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