Digital marketing introduction & market research
1. Introduction to Digital Marketing
2. How to structure your marketing plan
3. How to segment your audience and 4. How to segment your channels
Sales funnel & competitor analysis
1. Pixel connect
2. Targeting
3. Business analysis
4. Determine competitor types
5. Profile your competitors' target customers
6. Use a framework for analysis
Website preparing, designing & planning
1. Wordpress
2. Preparing Business Email
3. Add Your Domain Email to Gmail
4. Activate Your Free SSL Certificate
5. Verify WHOIS Information
6. Free vs paid WordPress
7. Choosing Domain & Hosting Plans
8. Installing WordPress from cPanel
9. Creating a website on Google Sites
10. WordPress: CMS framework
11. Creating Blogs
12. Creating Webpages
13. Creating Menus
14. Using Page Builders
15. Using Plugins, Templates
16. Themes – Free & Paid
Making Professional Websites
Search Engine Optimization
1. SEO Optimization
2. Research, Assess & Target Keywords
3. On page SEO & Off Page SEO
4. Building Competitor Analysis
5. Website to Google 6. Search Console
7. Website Performance & Speed
8. Google Mobile Friendly Test
9. Title Tags 10. Search Engines Love
11. How to Skyrocket 12. Clickthrough Rate with Meta Descriptions
13. Appear in the Google Image Search Results
14. Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
15. Backlinks & maximizing Links for SEO Campaigns and generate Links on Autopilot
16. Leverage Authority Websites 17. Build Traffic, Backlinks & Valuable Relationships
Meta ads/ Social media marketing
1. Facebook
2. Twitter/X
3. Quora
4. Instagram
5. Pinterest marketing
Google ads marketing fundamentals
1. Youtube
2. Web ads
3. Linkedin Ads
4. Google AdwordsBasic
5. Live Campaign Setup
Web analytics and remarketing
1. Data reading
2. Basics of remarketing
3. How to create a remarketing list
4. How to create remarketing lists on Google Ads
5. How to use Google Ads tag and on Facebook using their Facebook Pixel code.
6. Creating and Integrating Google Analytics Account
Accounts, Properties & Views
7. User Management: Account Level, Property Level & View Level Rights
8. Google Analytics Demo Account
9. Dimensions, Metrics, Sessions & Cookies
10. Google Merchandise Store Analytics
11. Navigating Reports
Real-time Reports
Audience Reports – Demographics, Interests, Behavior, Technology
12. Acquisition Reports – Channels & Mediums
13. Conversion Reports
14. Adding Segments
15. Views & Filters
Using “Ask Analytics Intelligence”
16. Creating Custom Dashboards
17. Campaign Tagging
Custom Alerts
18. Filtering Bots, Spiders
Filtering Own Traffic
19. Google Analytics Exam
20. Body Text Content Tips
Content marketing
1. How to be viral With Content
2. Advantage of Blogging
3. How to Generate more Shares and Engagements
4. Content bucketing
5. Creating a social media content calendar for a brand
6. Content marketing tools
7. Guest Blogging
8. Content Writers & Influencers
9. Plagiarism Checkers and Article Spinners
10. Writing Great Titles
Case Study
11. What Content goes Viral?
12. Buyer’s Persona: Using Buyer Persona Tool to identify ideal visitor
13. How to get Content Ideas
14. Landing Page Case studies
15. Trending Content Research Tools
16. Keyword Considerations
17. Video Categorization & Tagging
18. Channel Description Best Practices
19. Creating the Perfect thumbnail
E-mail marketing
1. Email Marketing Concept
2. Lead Collection
3. Segmentation Strategy
4. Email Campaign Setup
5. Email Marketing Best Practices
6. Building Email Lists
7. The Buy Method
8. The Extract Method
9. The Ask Method
10. Integrating Pop-Ups
11. Creating Mailchimp Account
12. Using Mailchimp
13. Creating / Importing 14. Audience Lists
15. Emailing Templates
16. Creating Email 17. Campaigns
18. Integrating Mailchimp on websites
Mastering Mobile Marketing
1. The Mobile Revolution
2. Mobile Marketing Statistics
3. Mobile Friendly Websites
4. Types of SMS Campaigns
5. Running an SMS Campaign
6. Opt-ins & Opt-out Options
7. SMS Templates
8. Location Based Services Apps
9. Introduction to QR Codes
10. Using & Generating QR Codes
Online Reputation Management
1. What is ORM
2. Why ORM
3. Importance of Reviews 4. Post Web 2.0
5. Tools for ORM Monitoring
6. Handling Negative Reviews
7. Case Studies
8. ORM Strategies
9. ORM Assignment
Mastering Search Engine Marketing (SEM / PPC)
1. Introduction to Search Engine Marketing
2. Concept of PPC
3. SEO vs SEM
4. Myths & Reality of PPC
5. Creating Google Ads Account, & Formats
6. Keyword Research & Planning Tools
7. Campaigns & Ad groups
8. PPC Terms – Types of Google Networks, CPC, Bidding, CTR
9. Keyword Match Types
Quality Score Factors
10. Creating Amazing Landing Pages
11. Creating Ad Copy
12. Device Bidding, Frequency Capping & Other considerations
13. Basic Google Ads Search Campaign
14. Detailed Targeting with Placements
15. Lead Generation Campaigns
16. Retargeting
Lead Generation
1. Basics of lead.
2. Qualification stages from lead generation to sales.
3. Lead magnet to attract leads.
4. Organic & free methods to generate leads.
5. Paid tools but no need to spend on ads.
6. Paid advertisement options.
Video marketing & Server tracking
1. Developing a Video Marketing Strategy
2. Distributing Marketing Videos
3. Video Marketing 4. Reporting Understanding Web & Digital Analytics
5. Facebook Conversion API & Server-side Tracking
