Home > Course > Digital Marketing Launchpad: From Content to Career



20 Participants can enroll to this Batch


120 Reviews

Duration 30 Hours
Lectures 15
Projects 5+

Crafting Experts for the Digital Future

Digital Marketing Launchpad: From Content to Career


Training Start Date 21 Sep 2024      End Date    16 Oct 2024

Course Overview

Launch your digital marketing career with our intensive course! Master in-demand skills like SEO, social media marketing, and content creation to take your marketing expertise to the next level. Not only will you gain valuable industry knowledge, but you'll also have the chance to land a desired spot on our team. Upon completion, the top performers will be offered exciting career opportunities, giving you the chance to turn your newfound knowledge into a thriving career. 

Are you ready to take the first step towards digital marketing success? Enroll today!


Class Schedule
Friday, Saturday, Monday and Wednesday
Class Time
8:00 PM to 10:00 PM

Course fee Online


৳ 6000


Course Curriculum


Digital marketing introduction & market research
Sales funnel & competitor analysis
Website preparing, designing & planning
Search Engine Optimization
Meta ads/ Social media marketing
Google ads marketing fundamentals
Web analytics and remarketing
Content marketing
E-mail marketing
Mastering Mobile Marketing
Online Reputation Management
Mastering Search Engine Marketing (SEM / PPC)
Lead Generation
Video marketing & Server tracking

Course Content


Digital marketing introduction & market research

1. Introduction to Digital Marketing 2. How to structure your marketing plan 3. How to segment your audience and 4. How to segment your channels

Sales funnel & competitor analysis

1. Pixel connect 2. Targeting 3. Business analysis 4. Determine competitor types 5. Profile your competitors' target customers 6. Use a framework for analysis

Website preparing, designing & planning

1. Wordpress 2. Preparing Business Email 3. Add Your Domain Email to Gmail 4. Activate Your Free SSL Certificate 5. Verify WHOIS Information 6. Free vs paid WordPress 7. Choosing Domain & Hosting Plans 8. Installing WordPress from cPanel 9. Creating a website on Google Sites 10. WordPress: CMS framework 11. Creating Blogs 12. Creating Webpages 13. Creating Menus 14. Using Page Builders 15. Using Plugins, Templates 16. Themes – Free & Paid Making Professional Websites

Search Engine Optimization

1. SEO Optimization 2. Research, Assess & Target Keywords 3. On page SEO & Off Page SEO 4. Building Competitor Analysis 5. Website to Google 6. Search Console 7. Website Performance & Speed 8. Google Mobile Friendly Test 9. Title Tags 10. Search Engines Love 11. How to Skyrocket 12. Clickthrough Rate with Meta Descriptions 13. Appear in the Google Image Search Results 14. Copy Optimization: Headings Tags, Outgoing & Internal Links etc. 15. Backlinks & maximizing Links for SEO Campaigns and generate Links on Autopilot 16. Leverage Authority Websites 17. Build Traffic, Backlinks & Valuable Relationships

Meta ads/ Social media marketing

1. Facebook 2. Twitter/X 3. Quora 4. Instagram 5. Pinterest marketing

Google ads marketing fundamentals

1. Youtube 2. Web ads 3. Linkedin Ads 4. Google AdwordsBasic 5. Live Campaign Setup

Web analytics and remarketing

1. Data reading 2. Basics of remarketing 3. How to create a remarketing list 4. How to create remarketing lists on Google Ads 5. How to use Google Ads tag and on Facebook using their Facebook Pixel code. 6. Creating and Integrating Google Analytics Account Accounts, Properties & Views 7. User Management: Account Level, Property Level & View Level Rights 8. Google Analytics Demo Account 9. Dimensions, Metrics, Sessions & Cookies 10. Google Merchandise Store Analytics 11. Navigating Reports Real-time Reports Audience Reports – Demographics, Interests, Behavior, Technology 12. Acquisition Reports – Channels & Mediums 13. Conversion Reports 14. Adding Segments 15. Views & Filters Using “Ask Analytics Intelligence” 16. Creating Custom Dashboards 17. Campaign Tagging Custom Alerts 18. Filtering Bots, Spiders Filtering Own Traffic 19. Google Analytics Exam 20. Body Text Content Tips

Content marketing

1. How to be viral With Content 2. Advantage of Blogging 3. How to Generate more Shares and Engagements 4. Content bucketing 5. Creating a social media content calendar for a brand 6. Content marketing tools 7. Guest Blogging 8. Content Writers & Influencers 9. Plagiarism Checkers and Article Spinners 10. Writing Great Titles Case Study 11. What Content goes Viral? 12. Buyer’s Persona: Using Buyer Persona Tool to identify ideal visitor 13. How to get Content Ideas 14. Landing Page Case studies 15. Trending Content Research Tools 16. Keyword Considerations 17. Video Categorization & Tagging 18. Channel Description Best Practices 19. Creating the Perfect thumbnail

E-mail marketing

1. Email Marketing Concept 2. Lead Collection 3. Segmentation Strategy 4. Email Campaign Setup 5. Email Marketing Best Practices 6. Building Email Lists 7. The Buy Method 8. The Extract Method 9. The Ask Method 10. Integrating Pop-Ups 11. Creating Mailchimp Account 12. Using Mailchimp 13. Creating / Importing 14. Audience Lists 15. Emailing Templates 16. Creating Email 17. Campaigns 18. Integrating Mailchimp on websites

Mastering Mobile Marketing

1. The Mobile Revolution 2. Mobile Marketing Statistics 3. Mobile Friendly Websites 4. Types of SMS Campaigns 5. Running an SMS Campaign 6. Opt-ins & Opt-out Options 7. SMS Templates 8. Location Based Services Apps 9. Introduction to QR Codes 10. Using & Generating QR Codes

Online Reputation Management

1. What is ORM 2. Why ORM 3. Importance of Reviews 4. Post Web 2.0 5. Tools for ORM Monitoring 6. Handling Negative Reviews 7. Case Studies 8. ORM Strategies 9. ORM Assignment

Mastering Search Engine Marketing (SEM / PPC)

1. Introduction to Search Engine Marketing 2. Concept of PPC 3. SEO vs SEM 4. Myths & Reality of PPC 5. Creating Google Ads Account, & Formats 6. Keyword Research & Planning Tools 7. Campaigns & Ad groups 8. PPC Terms – Types of Google Networks, CPC, Bidding, CTR 9. Keyword Match Types Quality Score Factors 10. Creating Amazing Landing Pages 11. Creating Ad Copy 12. Device Bidding, Frequency Capping & Other considerations 13. Basic Google Ads Search Campaign 14. Detailed Targeting with Placements 15. Lead Generation Campaigns 16. Retargeting

Lead Generation

1. Basics of lead. 2. Qualification stages from lead generation to sales. 3. Lead magnet to attract leads. 4. Organic & free methods to generate leads. 5. Paid tools but no need to spend on ads. 6. Paid advertisement options.

Video marketing & Server tracking

1. Developing a Video Marketing Strategy 2. Distributing Marketing Videos 3. Video Marketing 4. Reporting Understanding Web & Digital Analytics 5. Facebook Conversion API & Server-side Tracking

Pre-Requisites

There are no eligibility criteria for the Digital marketing course.

Learning Outcomes

  • Understand the fundamentals of digital marketing, including audience segmentation and channel structuring.
  • Learn how keywords work, explore technical SEO, and practice smart link-building techniques.
  • Dive into Facebook, Instagram, Pinterest, and LinkedIn marketing.
  • Understand web analytics, remarketing, and create effective remarketing lists.
  • Set up successful email marketing campaigns.
  • Understand web analytics, Facebook conversion tracking, and server-side tracking.

Benefits

  • The top performers will get employment opportunities. 
  • Participants will get a certificate upon completion.
  • Participants will be acknowledged at the TalentsCube profile (skill badge)

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